ENGLEZA PENTRU MARKETING/ ATL

Engleza de afaceri

Above-the-line (ATL) = relating to advertising on television, in newspapers, on the internet, etc. rather than to other ways of telling people about a company or product.

Above-the-line (ATL) is a form of media advertising where a commission or fee is paid to an agency working for its clients. The commission represents a percentage of the media investment.

It is marketing o’clock!

La cursul de marketing în limba engleză vei vorbi despre concepte de marketing și vânzări, produs, plan de marketing, concepte de planificare strategică și managementul marketingului, analiza SWOT, analiza PESTEL, AIDA, mixul de marketing, slogan, mediul de marketing, brand: identificare, extindere, loialitate, preferință, valoare, cercetarea pieții, segmentarea și alegerea pietei țintă, poziționare, dezvoltarea și promovarea produselor, strategii de nișă, marketingul serviciilor, marketing direct, marketing digital, marketing social, ATL, BTL, marketing 2.0, marketing 3.0, copywriting și orice strategie poate adăuga valoare produselor tale.

Tarif – 600 lei pentru cursul…

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She is primarily a teacher of English. Also her mind is lured by goodies like finance, economics, interest rates, the stock market, as she has a hankering for how the money is made. Nevertheless she is a dreamer on a cloud...As dreams cost nothing... In ordinary days she is a word-weaver for everything and everything that breathes. In the best of days she just follows the seasons by means of bike, skis, or roller-skates. She is grateful to all colors of the world and to people who read, laugh, smile and drop a line here, or on her email.

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