Engleza de august/ Transcreation

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Transcreation = is the process of recreating precise brand content for multilingual consumption.

Transcreation adapts the intent of the original text based on cultural nuances, ensuring it will be successful internationally.

Transcreation is a fairly new word…I haven’t been able to find it in the dictionary…

I always work with dictionaries as I have been translating for 20 years…Or should I say transcreating?

I have been recreating stories for my customers for 20 years.

I have never accepted the idea that translating is just putting together some words according to the source text.

Firstly I read the story and we have a talk about your project, as I need to know precisely who you want it to read and appreciate…Should I say enjoy?

Then I recreate your story in English (or in Romanian), so that more people will find it appealing, educational, interesting, helpful.

I can help…

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She is primarily a teacher of English. Also her mind is lured by goodies like finance, economics, interest rates, the stock market, as she has a hankering for how the money is made. Nevertheless she is a dreamer on a cloud...As dreams cost nothing... In ordinary days she is a word-weaver for everything and everything that breathes. In the best of days she just follows the seasons by means of bike, skis, or roller-skates. She is grateful to all colors of the world and to people who read, smile and drop a line here, or on her email. Contributing author at Sudden Denouement Literary Collective, My Trending Stories and Anthology Volume I: Writings from the Sudden Denouement Literary Collective.

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